With demands on electric grids on the rise, National Grid is rolling out new smart meters to help track and manage the load. The first in a series of videos, we developed an animated graphics style that integrated stock videography to present these new devices to customers and expound on their benefits as they arrive in homes. This flexible visual storytelling style has since been leveraged across other campaigns, including networked geothermal energy, heat pump installations, and electric vehicle incentive programs.

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