Welcome to an incredible creamy, dreamy, deliciously immersive experience! For the launch of their new nondairy ice cream pints, Ben & Jerry's booked a Manhattan gallery fully covered with digital projectors. We deconstructed their pint art and wrapped their audience in a seamless scene of floating clouds, ingredients, and famously irresistable ice cream. Guests were treated to samples of the new nondairy flavors and were invited to record photos and videos of themselves experiencing the launch.

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